@Neutrogena and Jaime King Promote Sun Safety At #LongLiveSkin Event
On Thursday, June 23, 2016, NEUTROGENA® Event Ambassador, Jaime King attended the Long Live Skin event in Philadelphia, PA to raise awareness of the need for sun protection regardless of the season, weather or geographical location. Jaime was on-site at this fun and interactive beach themed event to interact with consumers and emphasize the importance of wearing daily SPF as well as protecting children from the dangers of the sun at a young age.
NEUTROGENA® Sunscreen Statistics
* On average, more than 350 Americans are diagnosed with skin cancer every hour – even though skin cancer is one of the most preventable cancers
* According to a study published in the Journal of the American Academy of Dermatology (JAAD), consumers often do not get the UV protection stated on the sunscreen label because they grossly under-apply, using less than half the recommended amount
* Just 1-2 severe sunburns can increase the risk of melanoma by 40%
* Only 40% of US households purchase sunscreen (only 37% women and 16% men use sunscreen regularly)
As you can see by the stats above sunscreen is important. I am using it now more than ever. My daily moisturizer has sunscreen and even some of my makeup. During the event Jamie shared with the attendees why skin care and sun safety is so important. Take a look at a few inserts from the event.
Importance of Sun Safety
“Sun safety was always ingrained in me. My mother was ahead of the game in sun protection and making us wear sunscreen at a time when there really wasn’t the awareness there is today. If we were in the sun, we were always protected. Skin cancer runs in my family, my father has it, so for me it’s something that is very important to me especially since it’s the most preventable form of cancer. Also, sunscreen also prevents fine lines, wrinkles and brown spots and keeps your skin looking great.”
Do you wear sunscreen every day?
I apply sunscreen every day. People think if it’s cloudy out you don’t have to apply sunscreen, but that is just not true and when the biggest mistakes happen. I also apply it to my kids every day. The minute they get up before they put their clothes on, we put on sunscreen. It’s a routine, just like brushing their teeth. I also think it’s important to lead by example. Not only do they see me applying it on them, but they see me applying it to myself.
Which NEUTROGENA® products would you recommend for a mom
NEUTROGENA® Ultra Sheer® Dry-Touch Sunscreen Broad Spectrum SPF 100+ is perfect! When you’re a mom, you are running around with your head cut off half the time. The product is so easy and weightless, so you won’t look crazy with white streaks running down your face and you’ll stay protected. It’s one less thing to worry about.
What are your favorite NEUTROGENA® products for your kids?
I love NEUTROGENA® Pure & Free® Baby sunscreen because it protects them from the sun without harsh chemicals and it doesn’t run and sting their eyes.
I have to agree with Jamie. I love Neutrogena as well. If you all remember my little blemish problem last summer, my dermatologist recommended Neutrogena and definitely the products with sunscreen. The sunscreen helped prevent my dark spots from continuing to get darker and to protect my skin from the sun. Take some time to take of your skin with the Neutrogena line here at CVS, and choose something that will fit your needs.
This post is sponsored by NEUTROGENA® but the opinions are my own. I really am a Neutrogena daily user.